Spotlight On: WTTW, Chicago’s PBS station

Posted on April 29, 2022

As Chicago’s PBS station, WTTW is committed to producing and presenting trusted, best-in-class content fueled by a distinctly Chicago sensibility. Last year, they served 5 million broadcast viewers and 8 million digital audience members with national PBS programs, as well as local productions that seek to address their region’s challenges. These include the documentary series Chicago Stories, as well as FIRSTHAND, a multiplatform initiative exploring complex social issues through a personal lens.

  • Alma's Way
  • Nature Cat
  • Donkey Hodie

Each year, WTTW reaches 66% of households in the region with children age 2–11, and PBS stations reach young learners in underserved communities more than any other children’s network:

  • 29% of the local WTTW Kids audience reports income under $25,000
  • 62% of the local WTTW Kids audience identifies as Black and/or Hispanic

WTTW Kids supports early childhood education by meeting children where they are and providing families with programming and resources that promote playful learning. Through WTTW Kids, they help the youngest members of our community—from future authors to tomorrow’s zoologists—develop essential socio-emotional and cognitive skills.

WTTW presents the full PBS Kids lineup—free, high-quality children’s programming developed alongside educators to yield a lifelong impact. Their WTTW Kids broadcasts include tentpole series such as Arthur and Sesame Street, as well as new additions Alma’s Way, which celebrates and explores the thinking process through the adventures of 6-year-old Alma Rivera, as well as Donkey Hodie, a puppet series inspired by the quirky, funny side of Fred Rogers. WTTW also looks forward, heading “onward and yonward” with their locally produced Nature Cat as new episodes air this spring.

For more information about WTTW, please visit www.wttw.com.